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Finding success in a niche.
Walkers attorneys at law was founded over 40 years ago in the Cayman Islands. Over the past several years, Walkers has more than doubled in size, opening offices in London, BVI, Dubai and Jersey and established Walkers SPV Limited in the Cayman Islands and Tokyo.
Consistent with Walkers' growth initiatives, the firm also moved to strengthen its brand. Research was conducted to determine the perceptions of several groups: the partners; associates; and current, past and potential clients. Walkers discovered exceptional client service was the key to creating brand loyalty in its area of law. In addition, the firm recognized that its ability to provide innovative solutions is somewhat unique in its niche.
The new Walkers brand is an expression of the firm's personality, core values and culture. The marketing plan focuses on building strength internally, extending brand awareness, developing a community image, and providing even higher levels of client service. The client feedback program established with the initial brand program continues to provide Walkers with valuable insights.
Thinking offshore? Think Walkers.
Visit Walkers at www.walkersglobal.com
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