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Arizona’s best kept secret.
Founded in 1948 in Sedona, Arizona, Verde Valley School has maintained its reputation as an international college preparatory boarding school of the highest standards. It has a worldwide enrollment; however, the school claims few students from the Phoenix metro area.
The challenge was two-fold: refresh the brand and launch a Phoenix market initiative. The brand was created to reflect the academic and social experience unique to VVS - a combination of a global student body, interactive learning and academic excellence.
A fresh identity was created to reinforce the location of the school in Sedona, a key selling feature. The acronym "VVS" was introduced in all communications for this reason. A complete brand structure was created from a web site to an interactive "view book," honored with a CASE award in 2006.
The Phoenix effort began by building relationships with feeder schools. The effort was then layered with targeted radio, direct mail and special events co-sponsored by Borders Books and Music. In one year, VVS doubled its inquiries and enrollments from the Phoenix metro area.
VVS. College prep. World prep.
Visit the school at www.vvsaz.org
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