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A new brand emerging
from the past.
From a for-profit corporation to a non-profit foundation, Tesseract School weathered the challenges of change and has emerged as a driving educational leader. The independent school is committed to excellence in education; hiring the best educators, supporting curriculum development and maintaining small classes.
However, research revealed that awareness of the school was low and that existing awareness was not altogether favorable. The school decided to revitalize its messaging to reflect the educational institution it had become and then embark on an effort to raise awareness as well as enrollment.
Qualitative research determined that Tesseract was unique in the market in terms of its approach: a dedication to engaging students in learning with a focus on academic development as well as social and emotional growth. This unique position was translated into a new mark and tag line. Tesseract School - Engaging minds. Inspiring dreams.
A marketing plan was prepared based on two objectives; to raise general awareness and to increase enrollment. One year following the launch, enrollment increased 30%.
Visit Tesseract at www.tesseractschool.org
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