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Envisioning a new way of life.
From the very beginning, Show Low Bluff has been conceived, planned and developed as a unique community. Situated on 1500 acres in the White Mountains of Arizona, neither a residential subdivision nor a typical planned community, Show Low Bluff reflects a simpler time when people knew their neighbors, while integrating the convenience and technology of today.
Research informed the planning of the property and the development of the marketing. It revealed the market, 40-60 year old "boomers", are interested in value, community, and fun. The tag line "Discover your own Frontier" embodies the idea of individuality - owning a second home to retreat from the city, enjoy a bustling small community, or escape into the outdoors. The logo's circular shape suggests community and at the center a single drop of water signifies the ample supply of this precious resource.
The initial campaign captured the experience of living at Show Low Bluff from the owner's perspective - in the moment. Designed as a teaser campaign, it did not tell the whole story, but focused on peaking consumer interest to drive traffic to the web site. The campaign combined out-of-home, radio, print and television advertising, and during the campaign web traffic tripled.
Visit www.showlowbluff.com.
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