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Evolving a long-standing brand.
ISEC wanted to develop a new brand identity that would help increase the awareness of ISEC and its unique way of doing business. Evolving over 30 years, ISEC is a national specialty contractor providing ornamental metals and architectural woodwork for major construction projects including sporting arenas, resort hotels and airports.
ISEC developed an innovative process in which the company provides every phase of service in-house; pre-construction services, outsourcing manufacturing partnerships, scheduling, as well as on-site project management and installation.
A fresh identity was created to tell the story of ISEC and reflect its history of delivery excellence, integrity, resourcefulness and trust. The brand identity focuses on the people behind ISEC - forward-thinking and in motion, carrying their integrity and innovation throughout every project.
A brand structure for all of the company's communications materials was created.
The result: a unified, contemporary message that communicates ISEC's unique story. Integrity and innovation. Right down to the finish.
Visit ISEC at www.isecinc.com
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