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It took one hundred years
to build this brand.
Globe Corporation was founded in 1901 and over the decades, it has evolved with the times and market opportunities. To celebrate a century of success, Globe Corporation decided to define its brand. The idea - a company that has made a mark over time should have a mark of its own.
A research project was launched to gain a deep understanding of the Globe Corporation history; to appreciate the beliefs that created the company and continue to drive it today; and to discover its true personality. The efforts resulted in the development of a corporate brand strategy and personality: Globe Corporation is a visionary company with a rich history. Genuine, innovative, agile and forward-thinking.
A mark was created to represent continuous movement in a positive direction. A communications system was designed - from printed brochures to the company's first web site - to embrace the past and lead into the future.
A story was told about Globe Corporation - past, present, and future - Imagine the possibilities.
Visit Globe Corporation and Globe Foundation at www.globecor.com
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